iPhone now senses how deeply you press the display, opening up new possibilities for how you interact with your content and letting you do all kinds of essential things more quickly and simply.
The world's most popular camera is even better than ever. The advanced 12-megapixel iSight camera now includes Live Photos - allowing you to capture a still photo, together with what happens before and after your picture, and bring it to life with a simple press. And a new 5-megapixel FaceTime HD camera brightens your smile with Retina Flash.
The most advanced chip ever in a smartphone is even faster and now features an integrated M9 motion coprocessor.
The seamless design is made from a new alloy of 7000 series aluminium. The 4.7-inch and 5.5-inch Retina HD displays are constructed with the strongest cover glass used in any smartphone. And a distinctive new rose gold finish joins the existing lineup of space grey, silver and gold.
Experience ultra-fast download speeds and 2x faster Wi-Fi with 802.11ac up to 866 Mbps.*
Touch ID lets you unlock your phone and make secure purchases from the App Store by using your fingerprint. And the improved Touch ID sensor provides even faster and more accurate fingerprint recognition.
The world's most advanced mobile operating system gets major enhancements to an already great set of built-in apps, a smarter Siri and search, and much more.
It's no one thing. For instance, iPhone and iOS 9 work seamlessly together. They enhance each other, which enhances your experience. The iPhone camera makes taking stunning photos and videos incredibly easy. So easy, in fact, that it's become the world's most popular camera. iPhone has the App Store, iCloud, FaceTime, Messages and Touch ID. Things that work so reliably that they're more than features. They become essentials. iPhone is also secure. And it looks out for your privacy and health. So iPhone is iPhone for many reasons. And one unshakeable belief. That, above all, a phone should be simple, beautiful and magical to use.