Big upgrades. Incredible new possibilities.

Now on easy installments starting ₹2184 p.m.

Easy Installments Program

Effective Monthly Cost Illustration

Device Starting MRP (A) Tenure Loan amount (75% of transaction amount) (B = 75%*A) Balance payment (25% of transaction amount) (C = 25%*A) Processing fee (1% on loan amount) (D = 1%*B) Total interest amount (credited later as cashback) (E) EMI amount (in the card statement exc. tax on interest) (F) Net effective monthly cost (Net of interest amount cashback) (G=B/24)
iPhone 11 49,900 24 months 37,425 12,475 374 3,991 1,726 1,559
iPhone 12 65,900 24 months 49,425 16,475 494 5,271 2,279 2,059
iPhone 13 mini 69,900 24 months 52,425 17,475 524 5,591 2,417 2,184
iPhone 13 79,900 24 months 59,925 19,975 599 6,391 2,763 2,497
iPhone 13 Pro 1,19,900 24 months 89,925 29,975 899 9,590 4,146 3,747
iPhone 13 Max 1,29,900 24 months 97,425 32,475 974 10,390 4,492 4,059
Terms & Condition
  • The limited period exclusive offer easy installment value (net effective monthly cost) of ₹2184 is computed on the MRP ₹69900.00 (incl. of all taxes) of iPhone 13 mini 128 GB, (13.72 cm, 1 N), on the exclusive usage of ICICI Bank Credit Cards on a 24-month EMI transaction.
  • Offer valid only on Card swiped on Pine Labs POS under Brand EMI ‘Apple FTI’ option.
  • Offer is available only on iPhone 13 Pro Max, iPhone 13 Pro, iPhone 13, iPhone 13 mini, iPhone 12 and iPhone 11. Customer having eligible bank card may be required to enter into separate agreements or arrangements (by whatever name called) with their bank and/or Buyback partner to avail or use the EMI facility and assured buyback offer. Customers are advised to read the offer/agreement terms and conditions carefully.
  • EMI Facility by ICICI Bank: The purchase price may be considered into 2 parts i.e 75% & 25% of the transaction amount. 75% of the transaction amount (loan amount from bank) will be converted into equated monthly instalments of 24 month tenure; and 25% of the transaction amount (Deferred amount) will be billed to cardholder after the end of completion of EMI tenure of loan amount, i.e- in the 25th month Credit Card statement from the 1st EMI month.
  • The customer shall be responsible to pay the said amount of 25% of the transaction amount at once and in whole as outstanding amount on the card in the billing cycle immediately succeeding the completion of the EMI tenure of the offer. Loan processing fee of 1% on 75% of transaction amount (Loan amount) will be charged in the first month of EMI tenure.Goods and Services Tax will be applicable on processing fee, interest and foreclosure charges, as applicable.
  • This scheme is provided as No Cost EMI i.e the benefit of No Cost EMI will be provided as cashback equal to total interest charged by the bank over a period of 24 month tenure.
  • This cashback will be credited into open & active credit card account within 120 days from the end of transaction month, on a best effort basis. The customer shall be responsible to pay the 25% balance due on the credit card in the billing cycle immediately succeeding the completion of the EMI tenure of the offer. The EMI facility is made available to the customers by and in the sole discretion of the bank(s) issuing the credit/ debit card.
  • Brand or the distributors will not be liable for any claims on account of availability or non-availability or other terms of the EMI facility.
  • Assured Buyback Facility by Servify: The customer shall also be eligible to avail the assured buyback plan offered by the buyback partner Servify for 25% of the purchase price as per Servify’s program terms and conditions.
  • Customers availing Servify’s Assured Buyback Plan will be eligible for a 25% assured return/buyback price on the purchase value of the iPhone on trade-in of the iPhone offer device at Servify enabled reseller stores and other points of contact between 21- 24 months from date of purchase.
  • The customer will need to initiate the buyback execution request before end of 24 months from date of purchase, while the doorstep pick/in-store buy back can be done up to 30 days from end of 24 months. **Thus, in the case of the customer availing assured buyback plan to return the offer device, the customer will receive the 25% buyback value from Servify, which will lead to no net additional cost.
  • To avail the assured buyback offer, the customer is advised to ensure that the Reseller store enrolls the offer device for Servify's Assured Buyback plan at the time of their purchase. The Assured Buyback plan is provided by Servify at their sole discretion exclusively on select iPhone models.
  • The assured buyback plan redemption will be subject to overall program terms & conditions defined by Servify. Exchange Bonus offer cannot be clubbed with the above offer.
  • Offer available till stocks last at select Apple Authorised Reseller stores.
  • For store details and detailed terms and conditions of the offer, log on to
  • The offers may be revised or withdrawn without any prior notice. Product features vary by model.

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