It's all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Tastemade, Qello Concerts, MLB.TV Premium and iTunes to watch programmes. And that’s exactly where TV in the living room is heading. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment All the entertainment your TV can handle.

iTunes films and YouTube. Qello Concerts and Tastemade. Live sport3 and news. And so much more. If it’'s worth watching, there’s definitely an app for that.

Games and More Games and apps on TV. Its's going to be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.

The television finally gets
some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Apple TV Remote with Touch surface, there's never been a better time to be a TV.

New Interface A TV experience you've never experienced.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.

Apple TV Remote with TouchSo long endless button pushing. Hello Swipe.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.

the new tv

A completely new experience for your television: the Apple TV Remote with Touch surface, and apps and games in your living room.

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